Design by Nature

Emily Ayres launched Design by Nature in 2017, bringing a sculptor’s eye to floristry. Based in Stoke Newington, London, and with a Fine Art degree, she translates her love of texture, form, and negative space into floral designs that feel more like immersive sculptures than traditional arrangements. Guided by the Japanese philosophy of wabi-sabi, her work embraces imperfection and celebrates the raw, fading beauty of dried flowers, creating installations and bouquets that are both contemporary and timeless.